How it all started

The story of BARTS started in the summer of 1986 when Bart Koene sold his hand-sewn swim shorts along the beaches of St. Tropez. It proved to be a big hit. One of the girls helping him out wrapped a piece of fabric around her head to protect herself from the sun and soon people asked if they could buy this cool bandana. From that moment Bart started to focus on headwear. And only a few years later the brand BARTS was born.

BARTS today
From beanies to bikinis

BARTS today is known for its comfy and high quality Summer and Winter accessories.

Headquartered in Amsterdam, BARTS is sold across Europe with more than 3.000 selling points.

Besides Winter accessories, the brand recently expanded to offer a complete Summer assortment with swim-and beachwear for women, men and kids. A whole new and exciting chapter.

From comfy beanies to sexy bikinis, every piece is unique.

"The fact that we are so comfortable in being true to ourselves is something that fills me with great pride." - Bart

High quality accessories

BARTS is specialized in high quality fashion accessories for men, women and kids. We’re based in Amsterdam and design accessories to keep you warm in the winter and cool in the summer because we believe that life starts outside. From trendy beanies and hand-knitted scarves to cool backpacks – every piece is unique. Even after twenty-five years, our designers keep surprising us almost every day with funky ideas, original combinations and unconventional thinking to transform functional accessories into something special. When that happens, we know we’re on the right track.


All our winter and summer accessories start with an idea. A simple sketch or doodle on a piece of paper. While ideas are everywhere they are brought to life by creative minds, day dreamers or those who need just a little bit of inspiration to create something new. It’s that simple, but not that easy. At BARTS, we are proud to say we have found a great group of these people. A family of talented designers and graphic artists who love the product and who keep looking for fresh ideas and opportunities everywhere they go. If the team are riding bikes through the heart of Amsterdam, travelling the globe, watching movies or skiing down snowy slopes, it’s their mission to transform what they see into original items that make people smile.

Meditation centre

At BARTS we believe that life is all about connecting, balance and a peaceful state of mind. Therefore, BARTS supports the establishment of the first Vipassana meditation center in the Netherlands. Vipassana – which means ‘to see things as they really are’ – is one of India’s most ancient techniques of meditation.